Oxbridge Academy Distance Learning South Africa

Public Relations Management Courses In South Africa:

Interested in this course?
Get your R800 VOUCHER now!

Act now and get a voucher worth R800, which will be subtracted from your course fee once you've registered successfully! (*not applicable to Computer Studies & National Qualifications)

1 DOWNLOAD the registration form! (Right-click and Save)

2 DOWNLOAD your voucher! Simply fill in your details below, and we will send you the download link for the voucher, as well as periodic information regarding our courses! (There is no obligation, you can unsubscribe at any time)

What Is Public Relations Management?

Public relations are used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of public relations disciplines falling under the banner of corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations. Most of them include the aspect of peer review to get liability.

Other public relations disciplines include:
Financial public relations providing information mainly to business reporters
Consumer/lifestyle public relations gaining publicity for a particular product or service, rather than using advertising
Crisis public relations responding to negative accusations or information
Industry relations providing information to trade bodies
Government relations engaging government departments to influence policymaking

Primary Responsibilities:
Recognizes the importance of good public relations to the success of their organization.
provides advice on the strategy to use for public opinion.
is in charge of being an advocate for business, nonprofit associations, universities, hospitals and other organizations.
duty is to tell the organizations story by the use of the media, meetings, and anyway possible to help the view point as perceived by the public.

The person working as a Public Relation Manager in the industry sector do more than just tell the organizational story, they must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism. They draft press releases and contact people in the media who might print or broadcast their material and starts such things as radio or television special reports, newspaper stores, and magazine articles that help influence the public opinion on an individual or an organization.
The Public Relation Manager is also responsible for preparing annual reports and writing proposals for various projects.
Public Relation manager working in government are often called press secretaries, information officers, public affairs specialists, or communication specialists. Just like working in the private sector they keep the public informed about the activities of agencies and officials that are part of the government.
The Public Relation Manager who handles publicity for an individual or who directs public relations for a small organization deal with all aspects of the job. They contact people, plan and research, and prepare materials for distribution. The Public Relation Specialist may handle advertising or sales promotions work to support marketing efforts.

What You Will Learn In This Public Relations Management Course

Marketing philosophies
The marketing concept
Marketing decision-making
Marketing opportunities
The duties of the Advertising Manager
The Advertising Management Cycle
Advertising structures
The principles of Advertising Management
Public Relations principles
The role of communication
How a PR consultancy operates
The publics of PR
The marketing mix
How to evaluate PR results
Effective oral communication
The use of special events

Who Will Benefit From This Public Relations Management Diploma?

This course is developed to benefit any individual who is currently working in the public relations industry who wants promotion at work,

any student who cannot afford to go to university to study, but wants to acquire more knowledge and understanding in this specific working environment to make them employable.

What Qualification Will I Have After I Have Completed My Public Relations Management Diploma?

The Oxbridge Academy Public Relations ManagementDiploma is a career-orientated skills programme which is provider developed and assessed. The diploma is issued by Oxbridge Academy and endorsed by the South African Institute of Management (SAIM). After completion of this diploma the student will show competence in the area of Public Relations Management.

Back to Business Studies

Oxbridge Academy Registration Form

ANY QUESTIONS?