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Advertising and Marketing Management Courses In South Africa:

What Is Advertising and Marketing Management?

Advertising and marketing management may sound very similar, and they are, but there are differences between the two courses that make for two very different career paths.

Advertising management courses pave the way for a flourishing career in the advertising industry. Advertising and promotions managers may work for a PR agency or a media outlet, or they may be hired directly by a company to develop promotional strategies for products, services and the brand. Advertising managers are responsible for a wide range of tasks, including employee supervision, liaising between multiple agencies working on a project, and creating and implementing promotional campaigns.

Advertising management overlooks the entire advertising process, which starts with market research and continues through advertising, sales, and measuring return on investment (ROI).

Advertising management forms an integral part of the marketing department, but the primary difference between the two is that marketers are more concerned with market research and evaluation while advertisers focus on promotion. Many large companies now require some staff members to complete advertising and marketing management courses so they can keep the services in-house, but out-sourcing is still a very common practice.

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are responsible for influencing the level, timing, and composition of customer demand. It's important to note, however, that the role of a marketing manager varies according to business size, corporate culture, and industry. For example, in a large consumer products company marketing managers may act as the overall general manager of their assigned product.

An effective, cost-efficient marketing management strategy relies upon a detailed and objective understanding of the business and the market in which a particular company operates. In analysing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

What you'll learn in the Advertising and Marketing Management Course:

• The duties of the Advertising Manager.
• The Advertising Management Cycle.
• Advertising structures.
• How to apply the principles of Advertising Management.
• The achievements of icons in the advertising business.
• The uses of research in advertising.
• Advertising campaigns.
• The principles of advertising as they relate to the role of Advertising Manager.
• Marketing philosophies.
• The marketing concept.
• Marketing decision-making.
• Marketing opportunities.
• The importance of product development.
• The factors influencing final selling price.
• The steps involved in distribution management.

Who will benefit from our Advertising and Marketing Management Diploma?

The course will benefit anyone who currently works in the business field and who wants to move up the corporate ladder, as well as students who can't afford to go to university to study, but who want to learn more about marketing and advertising to make themselves more employable in today's competitive business environment.

What award will I have after I have completed my Advertising & Marketing Management Diploma?

The Oxbridge Academy Advertising and Marketing Management Diploma is a career-orientated skills programme which is provider developed and assessed. The diploma is issued by Oxbridge Academy and endorsed by the South African Institute of Management (SAIM). Upon completion of the course, students are competent in the field of Advertising and Marketing Management and ready for work in South Africa and internationally.

Oxbridge Academy also offers the following business-related skills diplomas:

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